Intelligence Node · AI-09
Weekly AI Briefing
Setel digital and station-ops talent attrition is the binding constraint — fintech and ride-hailing rivals are outbidding for product and retail managers.
Group headcount sits at 2,460 across HQ Menara Dayabumi, regional terminals and Setel. Voluntary attrition for Setel product and station-ops managers climbed to 14.6%, with mid-tenure staff leaving for fintech and ride-hailing.
Benchmarking shows our Setel product band trails fintech market by ~9%. A targeted band uplift plus the next Graduate Marketer / Engineer (GME) cohort should stabilise digital and retail teams before the BUDI95 phase-2 launch.
Sources · Internal ERP + Bloomberg + AI scrape