Intelligence Node · AI-09
Weekly AI Briefing
SAF, Setel Power EV and BUDI95 are converging into a single sustainability narrative — Mesra brand health is #1 in Malaysia and ESG ratings keep climbing.
Mesra brand consideration in Malaysia hit 68% (Nielsen Q1), reclaiming the #1 fuel-brand slot. SAF volumes to KLIA crossed 12.4M litres (+210% YoY) under the AirAsia + MAS off-take. Scope 1+2 emissions are 23% below the FY2019 baseline; MSCI ESG rating upgraded to AA.
Setel Power EV utilisation hit 38% at flagship sites, and BUDI95 enrolment sits at 4.2M of the 6M target. A coordinated campaign tying Mesra loyalty to BUDI95 verification should lift enrolment 35% in Q1 FY26.
Sources · Internal ERP + Bloomberg + AI scrape